WHEN TO CHOOSE EMBROIDERY
Jackets are, for the most part, made of sturdy, tightly woven fabric and offer an ideal surface for embroidery. They run the gamut from conservative, ivy-league jackets to "off-the-wall" designer styles available in bright colors and bold geometric shapes. With such a broad range of jacket styles available, embroidery applications are appropriate in a wide variety of styles themselves--from small, signature logos to flashy "billboard" treatments.
LOCATION
In addition to traditional locations such as left and right chest, pocket and sleeve, the jacket back is available for embroidery and just the ticket for the popular "billboard" style used on wool and leather varsity jackets. The same "billboard" format works extremely well for high profile companies like Nascar, with its numerous sponsors, or Harley-Davidson, a company closely identified with leather jackets and a perfect candidate for a full jacket back treatment.
Remember that the maximum size of any design is dependent on your embroiderer's hoop size. Since the maximum size of most embroidery hoops is 14", we recommend limiting your jacket back designs to 12" or 13." Also, keep in mind that raglan or drop sleeve styles have more room for a large design than a jacket with an inset sleeve.
A relatively new embroidery application making an appearance today is the "locker room tag," a small or partial logo, without accompanying text, sewn 1 to 1 ½" below the back collar seam. This is a sharp look that's growing in popularity throughout the States. An application currently appearing in the Western region of the United States, is a chenille sewout of a student's name embroidered next to the pocket welt on his or her varsity jacket. Staying on top of current styles will help you gain your customer's confidence and could give you a competitive edge.
On fully assembled garments, we recommend removing the lining before applying embroidery if at all possible. This keeps back-stitching concealed from the wearer and gives a more finished appearance to the completed garment. If you are working directly with a jacket manufacturer, inquire about a panel program. If available, you can have the individual jacket panels sent for stitching and eliminate having to sew through the lining.
source: ezinearticles.com
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